I'm not sure how new it is, seems to have been out for a year or two now but it was new to me when I found Tetra Pak milk at our local Trader Joe's last week. I think I'd seen it before but it has always been chilled and I didn't realize it was stable outside of a refrigerator. The Tetra Pak company site suggests one issue in the North American market for them is that "American" consumers don't trust their packaging for sensitive products like milk.
I'm not sure about the market at large but I was more than pleased to both find and trust picnic basket and diaper bag friendly milk that doesn't require a cold pack. Granted, cold milk is still preferable but my little one doesn't really seem to mind the temperature either way.
Definitely one to add to the daddy arsenal if you haven't already.
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